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With roots in publishing (Lucky, Yahoo!), Ariel helps brands and platforms develop and express their identities through writing (Greatist, PopSugar, ELOQUII, Fashion Rocks, époque évolution, Tishman Speyer), and styling (L'OREAL, Procter & Gamble, Elie Tahari, Amazon, Lancôme).


She lives in Brooklyn, New York with her husband, Dave, and their three boys.